创新扩散视角下数字化创新特征对市场绩效的影响研究

基于创新扩散理论,以APP这种典型的数字化创新形式为对象,分析了数字化创新特征对市场绩效的影响。具体地,分析了交易成本降低及交易价值创造对数字化创新的作用,并探讨了安全性、服务速度要求及使用条件要求对其的调节作用。通过对192个双边平台APP进行数据分析发现,交易成本降低及交易价值创造与市场绩效正相关。安全性加强了交易成本降低及交易价值创造对市场绩效的促进作用;服务速度要求、使用条件要求削弱了交易成本降低及交易价值创造对市场绩效的促进作用。

Research on the Influence of Digital Innovation Characteristics on Market Performance from the Perspective of Innovation Diffusion

Based on diffusion of innovation theory,this study analyzes the impact of digital innovation characteristics on market performance based on the typical digital innovation form of APP.Specifically,we analyze the effect of transaction cost reduction and transaction value creation on digital innovation,and discuss the moderating effect of security,service speed requirements and usage condition requirements.Through data analysis of 192 two-sided platform APPs,it is found that transaction cost reduction and transaction value creation are positively correlated with market performance.Security strengthens the effect of transaction cost reduction and transaction value creation on market performance;Service speed requirements and usage condition requirements weakens the effect of transaction cost reduction and transaction value creation on market performance.