新疆体育旅游发展的RMP分析及对策研究

运用RMP分析法对新疆体育旅游的资源、市场和产品进行分析。结果表明,新疆拥有丰富的自然资源和人文景观,但是经济发展水平低、基础设施落后、人才匮乏;新疆旅游与中东部省份相比存在差距,体育旅游在整个旅游市场中份额很小;徒步穿越是新疆特色体育旅游产品,但形式单一、开发不足、季节性明显和缺少高端产品等制约着其进一步发展。在以上分析结果的基础上,提出新疆体育旅游发展的建议。

RMP Analysis and Countermeasure Research on Xinjiang Sports Tourism Development

Using the RMP method,this paper analyzed the resources,market and product of Xinjiang sports tourism.The result indicates that Xinjiang possesses rich natural resources and places of historic and cultral heritage,while there are many problems which are its backward economic development and infrastructure and lack of talents.Xinjiang tourism still has a huge gap with east-central provinces.The share of sports tourism in Xinjiang tourism market is small.Walking across Xinjiang is a kind of sports product with unique feature.However,the single form,insufficient development,clear seasonal change and lack of high-end products restrict its further development.Based on the analysis,this paper puts forward some suggestions on improving the sports tourism development in Xinjiang.