Business Models in Digital Book Publishing: Some Insights from Australia |
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Authors: | Xuemei Tian Bill Martin |
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Institution: | (1) Department of Higher Education, Swinburne University of Technology, Mail L100, Locked Bag 218, Lilydale, VIC, 3140, Australia;(2) School of Business Technology, RMIT University, P.O. Box 2476V, Melbourne, VIC, 3000, Australia |
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Abstract: | This interpretive study of change in Australian book publishing, included a survey of book publishers and the conduct of 14
case studies in five categories of publisher: general trade, academic, professional, specialist and university. This paper
reports in detail on the experience on one general trade publisher as it sought to face the challenges of globalization and
of organizational and technological change. The major finding was that digitization is indeed, impacting on business models
for book publishing, with current models comprising something of a hybrid between the traditional and the innovative. Reflecting
the presence in Australia of similar trends and issues that are affecting book publishing around the world, the findings are
of relevance both to book publishers and to researchers. The work is original in that relatively little recent academic research
has been conducted into book publishing in Australia, particularly as regards the implications of digitization for business
models. |
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Keywords: | Book publishing Business models Capabilities Content licensing model Digital publishing E-books Full service model Print-on-demand Value propositions Australia |
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