| 因特网在新产品开发中的应用:一个概念模型 |
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| 引用本文： | 田安国.因特网在新产品开发中的应用:一个概念模型[J].黄冈职业技术学院学报,2007,9(3):69-71. |
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| 作者姓名： | 田安国 |
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| 作者单位： | 黄冈职业技术学院,湖北,黄冈,438002 |
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| 摘 要： | 网络时代的一个显著特征是技术日新月异,产品的生命周期缩短,因此,不断利用新技术开发新产品,是企业在竞争中不败的法宝。本文基于Montoya-Wiess和Calantone对新产品开发影响因素的研究框架,分公司战略、新产品开发过程、市场环境和组织环境四个维度,分析了因特网在企业新产品开发中的作用。
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| 关 键 词： | 因特网 新产品开发 应用 |
| 文章编号： | 1672-1047（2007）03-0069-03 |
| 修稿时间： | 2007-06-16 |
The application of the Internet in new product development: A conceptual investigation |
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| Tian An-guo.The application of the Internet in new product development: A conceptual investigation[J].Journal of Huanggang Polytechnic,2007,9(3):69-71. |
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| Authors: | Tian An-guo |
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| Institution: | Huanggang polytechnic college Huanggang 438002 Hubei |
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| Abstract: | With the emergence of the Internet,the speed of technology innovation becomes more rapid and the product life cycle time becomes shorter,so the firm must enhance the capabilities of new product development(NPD).this paper investigates the role of the Internet in NPD.Building on Montoya-Weiss and Calantone's framework,this article develops theoretical explanations for the impacts of the use of the Internet in NPD from 4 angle: new product strategy,the NPD process,market environment,and organizational environment. |
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| Keywords: | Internet New product development Application |
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