| 跨国公司国际市场进入模式的理论梳理与评析 |
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| 引用本文： | 陈怀超,陈安.跨国公司国际市场进入模式的理论梳理与评析[J].未来与发展,2014(3):20-25,100. |
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| 作者姓名： | 陈怀超 陈安 |
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| 作者单位： | 太原理工大学经济管理学院,山西 太原030024 |
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| 摘 要： | 鉴于进入模式选择在跨国公司国际化进程中的重要性，本文系统回顾了国际市场进入模式研究中的八种理论，即交易成本理论、折衷范式、资源基础理论、社会网络理论、制度理论、产业组织理论、谈判力量模型和国际化演进理论，并对这几种理论如何应用于进入模式的研究进行了评析。研究结果有助于厘清当前跨国公司国际市场进入模式研究的理论，并有助于进入模式研究的深化。
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| 关 键 词： | 跨国公司 进入模式 理论 |
The Analysis and Evaluation about Theories in International Market Entry Mode of Multinational Company |
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| CHEN Huai-chao,CHEN An.The Analysis and Evaluation about Theories in International Market Entry Mode of Multinational Company[J].Future and Development,2014(3):20-25,100. |
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| Authors: | CHEN Huai-chao CHEN An |
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| Institution: | (College of Economics and Management, Taiyuan University of Technology, Taiyuan Shanxi 030024, China) |
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| Abstract: | In view of the importance of the entry mode selection in the process of internationalization of multinational company, the paper reviews eight theories in the study on international market entry mode, that is to say, Transaction Cost Theory, Eclectic Paradigm, Resource-based Theory, Social Network Theory, Institution Theory, Industry Organization Theory, Negotiation Strength Model and Process Theory of Internationalization. Also, the paper evaluates some aspects about applying these theories into the study of entry mode. The results help to clarify theories in the study on international market entry mode of multinational company, and help to deepen the study on entry mode. |
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| Keywords: | multinational company entry mode theory |
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