博客新闻崇拜的终结

博客新闻在传播形态与传播特点上的创新之处,部分地改变了以往互联网新闻的形态,拟由此产生了对自媒体新闻的过度崇拜,以及对博客新闻反主流传播的过高预期。但是,博客新闻在现实中的传播状况远未达到具有影响的传播力度,倒是其自身的局限和存在的悖论,终结了自恋般的博客新闻崇拜。作为一种正在上升势头中受到普遍崇拜的新的传播形态,博客新闻无法完成人们过高预期的任务。其中的症结在于:博客新闻首先存在着新闻精神、发布身份和发布权利的尴尬,更加重要的是,博客作为"自媒体"或是"新媒体",其发布过程的监管缺位,使得自身的公信力在实践中必然存疑。

Ending the Worships of Blog Journalism

Blog is a typical embodiment in the utilization of Web 2.0,and it is also a great innovation for communication modality.Based on the observation and study of the communication of recent years'Blog journalism,this paper investigates the whole process of Blog journalism's origination,its main communication modality and others.The author holds that innovations are obviously seen in its communication modality and communication traits,and it has partially changed the communication modality of journalism in the old Internet system;however,due to its excessive adoration for "We media" communication,there has appeared its tendency of opposing the main-stream communication,but as far as its communication modality in reality,it is too early for it to be so influential and forcible as the main-stream communication.