论体育赛事的消费过程及价值挖掘

在分析一般产品消费过程的基础上,描述体育赛事产品的5个消费环节。得出"期待、释放、回味"3个环节蕴藏着"注意力经济、影响力经济和回头经济"3种不同的价值形式。以网络、电视媒体为例,立足"赛事组织者、媒介经营机构、广告主"三者的依托关系,研究3种不同受众价值的挖掘。

On the consumption process and value excavation of sports games

On the basis of analyzing the consumption process of ordinary products,the authors described 5 consumption links of sports game products,concluded that such three links as expectation,release and aftertaste contain such three different value forms as attention economy,influence economy and return customer economy,and studied the excavation of the values of three different types of consumers by taking network and TV media for example,based on analyzing the relations of dependence between game organizers,medi...