成果整合视角下的创意众包机制分析

本研究选取创意成果整合作为众包过程研究视角，使用理想化方法和案例分析法，尝试分析创意众包过程的运行机制。通过梳理和总结现有研究成果，界定众包过程、众包主体与众包目标的概念和内涵以及创意结构特征。然后，根据特征提出一个包含两个维度的创意结构框架，并以此框架对不同创意众包过程进行归类。在此基础上，设计出不同的创意众包评选方式和整合方式，进而给出一个概念模型图示。最后选取现实案例进行分析。本文对现实创意众包的整体规则设计有参考价值，并对于未来进一步研究众包运作过程有启发意义。

The mechanism analysis of crowdsourcing process from the perspective of creation content integration

From the perspective of the integration, this paper attempts to analyze the operation mechanism of creative crowdsourcing processes using idealized method and case analysis method. Through carding and summarizing the existing research achievements, the concepts and contents of crowdsourcing process, principal part and the objection as well as the characteristics of the creative structure are defined. Then, according to these characteristics, a creative content structure framework including two dimensions is proposed to classify the different creative crowdsourcing processes. Futhermore, different selection modes and integration mechanisms on creative crowdsourcing processes are designed and a conceptual model diagram is proposed. Finally, real cases are selected to be analyzed. This paper provides a valuable reference for overall rule design of creative crowdsourcing in real world and several enlightenments for the further study on crowdsourcing processes.