| 浅析市场营销竞争对手 |
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| 引用本文： | 毋晓霞.浅析市场营销竞争对手[J].青海师范大学学报(哲学社会科学版),2012,34(4):27-29. |
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| 作者姓名： | 毋晓霞 |
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| 作者单位： | 青海省气象科技服务中心,青海西宁,810001 |
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| 摘 要： | 随着市场经济的发展和消费者需求的不断增加,市场营销在各行业的作用越发重要,营销的好坏直接影响到经营目标及利润目标能否实现,能否在竞争的市场上求得生存和发展.本文对竞争者进行了界定,分析了竞争对手,以及竞争对手促销策略及反应.
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| 关 键 词： | 竞争者 促销策略 竞争的反应 |
Analysis of Market Competitors |
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| WU Xiao-xia.Analysis of Market Competitors[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2012,34(4):27-29. |
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| Authors: | WU Xiao-xia |
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| Institution: | WU Xiao-xia(The Meteorological Science and Technology Service Center,Xining 810001,China) |
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| Abstract: | With the development of market economy and the consumer demand continue to increase,Marketing in the industry are becoming more and more important,it has a direct influence to the management goal and profit goals,and whether can be survive and develop.This paper gives a definition of competitors,analyzes of competitors,and the rival’s promotion strategy and response. |
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| Keywords: | competitor promotion strategy competing reaction |
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