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| 基于AHP—SWOT的产业集群区域品牌战略研究——以江浙地区体育用品业为例 | |
| 引用本文： | 郭惠杰,林竞君,王东升.基于AHP—SWOT的产业集群区域品牌战略研究——以江浙地区体育用品业为例[J].山西师大体育学院学报,2012,27(1):15-18. |
| 作者姓名： | 郭惠杰 林竞君 王东升 |
| 作者单位： | 1. 福建师大协和学院体育教研室,福建福州,350108 2. 复旦大学经济学院,上海,200433 3. 浙江台州学院体育科学学院,浙江台州,317004 |
| 基金项目： | 福建省2011年哲学社科规划青年项目 |
| 摘 要： | 运用定性与定量结合的AHP—SWOT为基本分析框架，对江浙地区体育用品产业集群区域品牌发展的战略优势与劣势、机会与威胁进行识别，进而运用AHP对SWOT因素进行定量测度。研究结果表明：江浙地区体育用品产业集群区域品牌发展战略SWOT影响程度为：w（劣势）〉0（机遇）〉S（优势）〉T（威胁）。最后，针对性地提出相应发展的策略。 |
| 关 键 词： | AHP—SWOT 产业集群 区域品牌 江浙 |
Study on the Regional Brand of the Sports Product Industrial Clustering in Zhejiang and Jiangsu Province Based on the AHP-SWOT Model |
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| GUO Hui-jie,LIN Jing-jun,WANG Dong-sheng.Study on the Regional Brand of the Sports Product Industrial Clustering in Zhejiang and Jiangsu Province Based on the AHP-SWOT Model[J].Journal of Physical Education Institute of Shanxi Teachers University,2012,27(1):15-18. | |
| Authors: | GUO Hui-jie LIN Jing-jun WANG Dong-sheng |
| Institution: | ( Concord institute of Fujian Normal University, Fuzhou 350007,China; School of Economics, Fudan University, Shanghai 200433, China; Department of Physical Education, Taizhou College, Zhejiang, Linhai 317000, |
| Abstract: | This paper, first of all, make use of AHP-SWOT method to distinguish advantage, disadvantage, opportunity and threat which exist in Zhejiang and Jiangsu Province. Then use AHP to make a quantitative analysis for SWOT factors. The results show that weak 〉 opportunity 〉 strengths 〉 threats. Finally, puts forward specif- ic development strategies. |
| Keywords: | AHP-SWOT industrial clustering regional brand Zhejiang and Jiangsu Province |
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