| 开拓我国农村市场的营销策略 |
| |
| 引用本文： | 张海荣.开拓我国农村市场的营销策略[J].湖州师范学院学报,2000,22(1):70-73. |
| |
| 作者姓名： | 张海荣 |
| |
| 作者单位： | 湖州贸易经济学校贸易经济教研室!浙江 |
| |
| 摘 要： | 开拓我国农村市场，要结合农村市场的特点，做好细分，开发特色商品，拓展分销渠道、进行有效促销，完善售后服务体系，并应注意同提高农村居民收入相结合和保护农村居民的佥权益。
|
| 关 键 词： | 农村市场 中国 市场拓展 营销策略 促销活动 |
The Marketing Strategies in Developing the Rural market in China |
| |
| ZHANG Hai-rong.The Marketing Strategies in Developing the Rural market in China[J].Journal of Huzhou Teachers College,2000,22(1):70-73. |
| |
| Authors: | ZHANG Hai-rong |
| |
| Abstract: | To develop the rural market in China, we must do several tasks which accord with its features, such as market segmentation, the development of special commodities, the expansion of the channel of distribution, effective promotion and the improvement of after-sale service system. Neanwlile, we should consider increasing the rural residents, income and prolecting their legal rights. |
| |
| Keywords: | rural area market consume demand marketing |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
