受众人群分化对武术网络传播平台构建的影响

文章通过对网络传播受众人群分化的分析,为武术的网络传播平台构建的受众选择和发展方式提供了参考。在武术网络传播平台的构建时,应先对受众的媒体选择、技术水平和工具使用进行调查,并利用网民由于社会网络与亚文化的分化,进行更有效的传播,扩大网民对武术的了解和兴趣。

The Influences of Audiences Groups on the Construction of Wushu Internet Platform

This article analyses audiences groups split-up in internet media and offers reference to audiences’ choice and development of constructed internet platform for Wushu.First,it need investigating audiences’ media choice,technique level and tools.Second,it uses the differentiation of netizen cause of community network and subculture to effective spread of Wushu,and augmenting netizen’s understanding and interest about Wushu.