| 基于行为财务理论的投资时机研究 |
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| 引用本文： | 杜娟. 基于行为财务理论的投资时机研究[J]. 河北师范大学学报(哲学社会科学版), 2008, 31(5): 53-57 |
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| 作者姓名： | 杜娟 |
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| 作者单位： | 河北省交通厅,河北,石家庄,050081 |
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| 摘 要： | 行为财务理论基于投资者有限理性假设，认为其投资时机的选择往往会系统性地偏离最优决策模式，而代表性启发式认知偏差是其中的原因之一。手热效应与赌徒谬误效应是人们启发式认知判断的结果，都对投资者决策时机的选择具有十分显著的影响，但它们发生效应的情境具有适应性。在持续盈利的情境下手热效应大干赌徒谬误效应，而在持续亏损的情境下赌徒谬误效应大于手热效应。
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| 关 键 词： | 行为财务 手热效应 赌徒谬误 投资时机 |
The investment opportunity on basis of the behavioral finance theory |
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| DU Juan. The investment opportunity on basis of the behavioral finance theory[J]. Journal of Hebei Normal University(Philosophy and Social Science), 2008, 31(5): 53-57 |
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| Authors: | DU Juan |
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| Affiliation: | DU Juan(Bureau of Transportation , Communications of Hebei Province,Shijiazhuang,Hebei 050081,China) |
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| Abstract: | The investor-based limited hypothesis of the behavioral finance theory claims that investors make decisions deviational from the optimization model.Of all the causes,heuristic decision is the representative.Furthermore,hot hand and gambler's fallacy are caused by heuristic cognitive decision.Research finds that the effect of the hot hand is more phenomenal than that of the gambler's fallacy under the continuous gains,and vice versa under continuous losses. |
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| Keywords: | behavioral finance effect of hot hand gambler's fallacy investment opportunity |
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