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滨州文化产业发展的SWOT分析及对策
引用本文:杨爱国,杨特.滨州文化产业发展的SWOT分析及对策[J].滨州学院学报,2011,27(2):63-67.
作者姓名:杨爱国  杨特
作者单位:杨爱国,YANG Ai-guo(滨州学院初等教育学院,山东,滨州,250063);杨特,YANG Te(山东经济学院,文化与艺术学院,山东,济南,250014)
摘    要:随着经济全球化进程的加快,经济的文化化和文化的经济化已成为大趋势,文化产业成为发展最快的朝阳产业之一。滨州有丰富的自然历史文化资源,并且身处文化产业较发达的山东省,更应将文化产业作为全市的主导产业来培育和发展。从优势、劣势、机会、威胁四方面分析了滨州文化产业的发展现状,提出了滨州市发展文化产业的对策思路。

关 键 词:文化产业  SWOT  滨州

SWOT Analysis of Cultural Industry Development in Binzhou and Corresponding Resolution
YANG Ai-guo,YANG Te.SWOT Analysis of Cultural Industry Development in Binzhou and Corresponding Resolution[J].Journal of Binzhou University,2011,27(2):63-67.
Authors:YANG Ai-guo  YANG Te
Institution:YANG Ai-guo1,YANG Te2(1.School of Elementary Education,Binzhou University,Binzhou 256603,China,2.Culture and Arts Department,Shandong Economic University Ji'nan 250014,China)
Abstract:With the acceleration of economic globalization,economical culture and cultural economization has become a major trend,and cultural industry has become one of the fastest rising industries.Binzhou is rich in natural history and cultural resources and located in Shandong province with more developed cultural industries.Accordingly,cultural industries are supposed to be considered as the city's leading industries to nurture and develop.
Keywords:SWOT
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