| 概念隐喻指导下诗型广告欣赏及其翻译策略 |
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| 引用本文： | 杨艺.概念隐喻指导下诗型广告欣赏及其翻译策略[J].湖北广播电视大学学报,2013,33(7):107-108. |
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| 作者姓名： | 杨艺 |
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| 作者单位： | 贵州师范大学,贵州 贵阳,550001 |
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| 摘 要： | 本文首先介绍隐喻在生活中的广泛使用,分析使诗型广告中存在的隐喻,指出诗型广告的优势所在,并以概念隐喻理论框架为基础,探究诗型广告的翻译策略,旨在给广大翻译爱好者一点启示。
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| 关 键 词： | 概念隐喻 认知 翻译 |
Appreciation of Poetic Advertisements and their Translation Strategies under the Guidance of Conceptual Metaphors |
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| YANG Yi.Appreciation of Poetic Advertisements and their Translation Strategies under the Guidance of Conceptual Metaphors[J].Journal of Hubei Radio& Televisonuniversity,2013,33(7):107-108. |
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| Authors: | YANG Yi |
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| Abstract: | This paper first introduces the wide use of metaphors in our daily life, analyzes the metaphors in poetic advertisements, and then points out their advantages. Based on the framework of conceptual metaphor theory, the paper explores the translation strategies, aiming to offer some advice to translation lovers. |
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| Keywords: | conceptual metaphors cognitive translation |
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