| 媒介事件视阈下姚明退役直播的文本叙述与意义建构 |
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| 引用本文： | 李弋.媒介事件视阈下姚明退役直播的文本叙述与意义建构[J].体育与科学,2012,33(1):56-59. |
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| 作者姓名： | 李弋 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610066 |
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| 摘 要： | 本文运用文本分析法,以央视体育频道姚明退役直播的影像资料为研究对象,以丹尼尔·戴扬和伊莱尔·卡茨的“媒介事件理论”为基本框架,考察了姚明退役直播的文本和意义.研究认为,借姚明退役的契机,央视体育频道用5个小时的超长直播,将姚明退役仪式建构为一次重大的媒体集会和媒介事件,实现了对不同国家、不同民族、不同信仰受众的社会情感凝聚.
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| 关 键 词： | 姚明退役 直播 媒介事件 社会情感凝聚 |
The Textual Narration And Meaning Construction Of Live Broadcast About Retirement Of Yao Ming Over The View Of Media Events |
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| LI Yi.The Textual Narration And Meaning Construction Of Live Broadcast About Retirement Of Yao Ming Over The View Of Media Events[J].Sports & Science,2012,33(1):56-59. |
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| Authors: | LI Yi |
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| Abstract: | Using the method of text-analysis,this article investigated the text of live broadcast about retirement of Yao Ming,taking the image data of Yao Ming retirement as the object of study,based on the media events theory of Daniel Dayan and Elihu Katz.The main idea of this article is that,with the help of retirement events of Yao Ming,CCTV sports channel constructed a significant media gathering and media events,and by means of long live broadcasting of five hours,the social emotion of different sex,different social stratum,different region and different age was cohered. |
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| Keywords: | Yao Ming Retirement Live Broadcast Media events Social emotions cohesion |
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