| 鄱阳湖生态经济区形象传播过程论 |
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| 引用本文： | 陈世华,韩翠丽.鄱阳湖生态经济区形象传播过程论[J].江西电力职业技术学院学报,2011,24(3):61-64. |
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| 作者姓名： | 陈世华 韩翠丽 |
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| 作者单位： | 1. 南昌大学,江西南昌,330031
2. 江西电力职业技术学院,江西南昌,330032 |
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| 基金项目： | 江西省高校人文社会科学研究2011年度规划项目《江西形象传播研究》(XW1109); 江西省社会科学“十一五”(2010年)规划项目《江西旅游文化传播研究》(10TW32) |
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| 摘 要： | 在形象传播过程中,鄱阳湖生态经济区的建设者和管理者要充分调动全体江西人民作为传播主体的积极性,利用各种传播方式.针对不同的目标受众,采取不同传播策略,改变受众对鄱阳湖生态经济区的认知、态度和行为,推进鄱阳湖生态经济区的经济建设和发展.
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| 关 键 词： | 鄱阳湖生态经济区 形象传播 拉斯韦尔 |
On the Process of Image Communication for Poyang Lake Ecological Economic Region |
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| CHEN Shi-hua,HAN Cui-li.On the Process of Image Communication for Poyang Lake Ecological Economic Region[J].Journal of Jiangxi Vocational and Technical College of Electricity,2011,24(3):61-64. |
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| Authors: | CHEN Shi-hua HAN Cui-li |
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| Institution: | CHEN Shi-hua1,HAN Cui-li2 (1.Nanchang University,Nanchang 330031,China,2.Jiangxi Vocational and Technical College of Electrity,Nanchang 330032,China) |
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| Abstract: | In the process of image communication,the constructors and managers of Poyang Lake Ecological Economic Region should inspire all Jiangxi residents to be the communicators,using all kinds of communication means,aiming at different target audience and adapting vary communication strategies to change the cognition,attitude and behavior of audience,and advance the construction and development of Poyang Lake Ecological Economic Region. |
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| Keywords: | Poyang Lake Ecological Economic Region image communication Lasswell |
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