| 违背合作原则的中文广告语分析 |
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| 引用本文： | 刘慧芝.违背合作原则的中文广告语分析[J].科教文汇,2011(2):58-58,113. |
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| 作者姓名： | 刘慧芝 |
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| 作者单位： | 北华大学外语学院,吉林·吉林132002 |
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| 摘 要： | 广告在我们的日常生活中随处可见,成为了我们生活中的一部分。合作原则是指导人们言语交际的基本准则。在广告语中刻意地违反合作原则可以产生一定的含义,达到广告商的宣传目的,实现广告效果。本文以中文广告语为语料,分析广告中违背合作原则的现象。
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| 关 键 词： | 违背 广告语 合作原则 |
Analysis On the Chinese Advertising Words that Violate the Collaborating Principle |
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| Authors: | Liu Huizhi |
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| Institution: | Liu Huizhi Foreign Language College in Beihua University,132002,Jilin,Jilin,China |
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| Abstract: | Advertisement has been a part of our life and it is very important.The collaborating principle is basic in guiding people＇s oral communication.The violation in the advertising words can produce a certain meanings which lead to the advertisers＇ promotional purposes.The thesis bases on some samples of Chinese advertising words so as to analyze the violation in advertisement. |
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| Keywords: | violation advertising words collaborating principle |
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