奥巴马修辞人格构建研究

奥巴马成为美国历史上的第一位黑人总统后,人们对于他的成功表现出浓厚的兴趣。在有着悠久修辞传统的西方世界,奥巴马也是这方面的＂高手＂。他深谙修辞之术,通过掌控各种修辞资源来达成自己的修辞意图。本文试图运用西方修辞学中的修辞人格理论来阐释其构建修辞人格,树立权威,增强言辞说服力和影响力,从而赢取选民获得胜利的过程。

On the rhetorical ethos construction of Barrack Obama

Since Barrack Obama became the first American black president in history,people have showed great interest in his success.In the Western world with the long-standing rhetoric tradition,Obama is also an expert in this field.Knowing the rhetoric tactics and using the rhetorical resources available,he achieved his rhetoric purpose.By using the theory of rhetorical ethos,this paper is intended to probe into Obama's process of winning over the voters by constructing rhetorical ethos,establishing authority,enhanc...