多顾客类型下战略顾客的选择和最优策略 |
| |
引用本文: | 计国君,赵洋. 多顾客类型下战略顾客的选择和最优策略[J]. 软科学, 2016, 0(10). DOI: 10.13956/j.ss.1001-8409.2016.10.26 |
| |
作者姓名: | 计国君 赵洋 |
| |
作者单位: | 1. 两岸关系和平发展协同创新中心,厦门 361005; 厦门大学 管理学院,福建 厦门 361005;2. 厦门大学 管理学院,福建 厦门,361005 |
| |
基金项目: | 国家自然科学基金项目(71571151、71371159);国家社会科学重点基金项目(14AGL015) |
| |
摘 要: | 研究在分散决策和集中决策下,制造商和零售商的最优产品定价策略,以及顾客比例对最优定价的影响;通过数值分析的方法研究顾客比例对利润函数的影响,研究表明:分散决策下,如果战略顾客无差别对待渠道产品,制造商会建立自营的专卖店和自营的网络平台销售产品;无论是采用分散决策还是集中决策,战略顾客的比例较少时,产品定价会较高,而且对零售商越有利。
|
关 键 词: | 双渠道 战略顾客 传统顾客 电子顾客 最优定价 |
Analysis of Purchase Behaviorand Optimal Strategy Based on Many Types of Customers |
| |
Abstract: | This paper discusses the optimal pricing strategy in decentralizedand centralized dual -channel supply chains ,and analyzes the influence of customer ratios on the optimal pricing and profit functions .Results show that the manufacturer will establish self-support stores and network platform to sell products in decentralized supply chain , if the strategic customers hold the products between retail channel and electronic channel are no difference .Whether decentralized decision or central-ized decision , the less the ratio of strategic customers , the higher the product pricing , and more favorable for retailer . |
| |
Keywords: | dual-channel strategic customers traditional customers electronic customers optimal pricing |
本文献已被 万方数据 等数据库收录! |
|