| 数字化创新,实现全新体验式营销 |
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| 引用本文： | 孟鑫. 数字化创新,实现全新体验式营销[J]. 出版科学, 2012, 20(1): 75-76 |
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| 作者姓名： | 孟鑫 |
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| 作者单位： | 东北财经大学出版社,大连,116023 |
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| 摘 要： | 探讨在数字化手段辅助下,出版社如何针对顾客需要,开展全新的体验式营销,从而更好地增加图书附加值,取得市场竞争中的有利地位。针对数字化产品体验式营销,提出四项建议:一是利用在线翻阅带来试读体验;二是利用定制化的数字产品成为市场领先者;三是利用特色化的数字服务获得忠诚客户;四是利用博客进行更广泛的互动体验。
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| 关 键 词： | 数字出版物 营销策略 电子图书 |
Digital Innovation:in Order to Realization New Experiential Marketing |
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| Meng Xin. Digital Innovation:in Order to Realization New Experiential Marketing[J]. , 2012, 20(1): 75-76 |
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| Authors: | Meng Xin |
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| Abstract: | In this paper,the author foucus on digital innovation,and analyezes solution of experiential marketing for presses to meet various and individual demands from clients and to built up its core competence effectively.This paper puts forwards four suggestions:to allow the readers to brow the books online;to provide customized digital augmented product;to give special serives to the readers by digital innovaion;to provide interact experience through the blog. |
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| Keywords: | Press Experiential marketing Digital innovation |
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