| 龙文区品牌经济发展现状及对策研究 |
| |
| 引用本文： | 杨蔡鹏.龙文区品牌经济发展现状及对策研究[J].漳州职业技术学院学报,2012,14(2):73-76. |
| |
| 作者姓名： | 杨蔡鹏 |
| |
| 作者单位： | 华侨大学工商管理学院,福建泉州362021 漳州市龙文区工商局,福建漳州363000 |
| |
| 摘 要： | 实施商标品牌战略是全面提升区域经济质量和水平的有效途径。分析漳州市龙文区品牌经济发展的现状，指出了品牌发展过程中所存在的问题。以政府引导为主，通过机制创新和政策保障，达到提高企业品牌知名度，提升企业创牌热情的目的，从而促进区域品牌经济的快速发展。
|
| 关 键 词： | 龙文区 品牌经济 发展对策 保障措施 |
The development of brand economy current situation and countermeasure research in Longwen district |
| |
| YANG Cai-peng.The development of brand economy current situation and countermeasure research in Longwen district[J].Journal of Zhangzhou Technical Institute,2012,14(2):73-76. |
| |
| Authors: | YANG Cai-peng |
| |
| Institution: | YANG Cai-peng1,2(1.The school of business and management of Huaqiao University,Quanzhou,Fujian,362021;2.The Administration of industry and Commerce of Zhangzhou Longwen,Zhangzhou,Fujian,363000,China) |
| |
| Abstract: | Implementation of brand strategy is the effective way which enhance the quality of regional economy and standard,this article analyzes the development of the Zhangzhou Longwen district’s brand economic current situation,points out the brand development problems.For the problem,put forward to the government guidance,through the mechanism innovation and the policy guarantee,to improve the enterprise brand awareness,which enhance corporate brand passionate purpose,thus promoting the rapid development of regional brand economy. |
| |
| Keywords: | Longwen district Brand economy Development countermeasure Security measures |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
