| 促销理论在大学生就业过程中的应用分析 |
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| 引用本文： | 王品飞,ZHANG Hua.促销理论在大学生就业过程中的应用分析[J].通化师范学院学报,2008,29(7):84-85. |
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| 作者姓名： | 王品飞 ZHANG Hua |
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| 作者单位： | 通化师范学院,工商管理系,吉林,通化,134002 |
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| 基金项目： | 通化师范学院院级教研项目"市场营销原理在师范院校毕业生就业过程中的应用与研究"的阶段性研究成果 |
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| 摘 要： | 促销理论在商品销售竞争过程中发挥了巨大的作用，将其延伸到大学生就业市场，对毕业生选择理想的就业岗位必将能起到很大的帮助作用。
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| 关 键 词： | 促销 广告 营业推广 公共关系 功能 |
The Application of Theory of Promotion in Obtaining Employment of College Students |
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| WANG Pin-fei,ZHANG Hua.The Application of Theory of Promotion in Obtaining Employment of College Students[J].Journal of Tonghua Teachers College,2008,29(7):84-85. |
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| Authors: | WANG Pin-fei ZHANG Hua |
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| Institution: | (Department of Business Administration, Tonghua Normal University, Tonghua, Jilin 134002, China) |
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| Abstract: | The theory of sales promotion plays an important role in the process of sales and competition, also can be applied to the employment market of college students. It can be helpful for the students to choose ideal employment opportunities. |
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| Keywords: | promotion advertisement business extention public relation function |
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