从对外传播视角解读提高国家文化软实力

在实现"提高国家文化软实力"这一重要战略任务过程中,通过对外传播,将有助于增进世界其他国家的民众对中华文化的认知与了解,也有助于唤起国内民众对中华文化的关注。对外传播也因此成为提高国家文化软实力的一条重要途径。另一方面,对外传播实力在某种程度上也成为中华文化软实力的构成要素之一。为了更好地发挥其重要作用,对外传播在具体实践中应遵循全面、客观、真实;区别对待,把握重点;立足本土,贴近当地受众这三项重要原则。

An interpretation of the national cultural strength from perspective of publicizing abroad

In the realization of the national cultural strength,the publicizing abroad is helpful with the global understanding of Chinese culture as an important approach.And on the other hand,it is a reflection of the cultural strength by itself.So in the process of publicizing abroad,criteria are to be observed: comprehensiveness,genuineness,objectivity,focus,and friendliness to the audience.