| 安阳旅行社的SWOT分析及战略选择 |
| |
| 引用本文： | 蒋冰华.安阳旅行社的SWOT分析及战略选择[J].安阳师范学院学报,2008(5):116-119. |
| |
| 作者姓名： | 蒋冰华 |
| |
| 作者单位： | 安阳师范学院资源环境与旅游学院,河南安阳,455000 |
| |
| 摘 要： | SWOT分析法是系统分析中最常用的一种综合性分析方法。用SWOT分析法可以系统分析安阳旅行社发展中的优势、劣势及其发展中面临的机会和威胁，进而找出安阳旅行社今后的发展战略。
|
| 关 键 词： | SWOT分析 旅行社 发展战略 |
The SWOT Analysis and Strategic Choice of Travel Agency in Anyang |
| |
| JIANG Bing-hua.The SWOT Analysis and Strategic Choice of Travel Agency in Anyang[J].Journal of Aayang Teachers College,2008(5):116-119. |
| |
| Authors: | JIANG Bing-hua |
| |
| Institution: | JIANG Bing-hua (Resource , Enviroment &Tourism School,Anyang Normal University,Angyang 455002,China) |
| |
| Abstract: | SWOT analysis is a comprehensive analysis of the most commonly used methods.SWOT analysis method can give the advantages disadvantages,opportunities and threats of Travel agency development in Anyang to find out the future development of Travel agency in Anyan. |
| |
| Keywords: | SWOT analysis Travel agency of Anyang Development strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
