营销策划课程案例教学模式的探讨

案例教学法在国外已被实践证明是一种对培养学生能力和提高学生素质有效的教学方法。本文以"以案例教学为主线"的教学思想对高职院校营销策划课程教学模式进行了探讨,旨在提高营销策划课程的实战性,提高学生营销策划的实践动手能力。

On Case Teaching Mode of Marketing Design Course

In some countries, case teaching method has been proved to be effective to cultivate capacity and improve quality of students in practice. According to the teaching concept of the higher vocational colleges——Take Case Teaching as Main Clue, this paper discusses the teaching pattern of the marketing design to enhance practicality of this courses, and to raise students’ practice operation capability of marketing design.