Implementing Twitter in a health sciences library |
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Authors: | Cuddy Colleen Graham Jamie Morton-Owens Emily G |
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Institution: | NYU Health Sciences Libraries, New York, NY, USA. colleen.cuddy@med.cornell.edu |
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Abstract: | The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration. |
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