| 对北京市商业体育俱乐部实施划卡消费的探讨 |
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| 引用本文： | 高天. 对北京市商业体育俱乐部实施划卡消费的探讨[J]. 首都体育学院学报, 2004, 16(2): 33-35 |
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| 作者姓名： | 高天 |
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| 作者单位： | 首都体育学院,研究生,北京,100088 |
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| 摘 要： | 本文参考借鉴了健身行业及其他行业发行“消费卡”的经验,对商业体育俱乐部的内外环境,及健身消费者的多样化需求进行了研究,认为健身划卡消费具有方便消费者,促进北京市健身消费资源整合的作用,具有广大的前景及旺盛的生命力。
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| 关 键 词： | 体育俱乐部 健身消费 划卡 北京市 |
| 文章编号： | 1009-783X(2004)02-0033-03 |
| 修稿时间： | 2004-02-12 |
Discussions on the Implement of All-purpose Cards in the Commercial Sports Clubs in Beijing |
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| GAO Tian. Discussions on the Implement of All-purpose Cards in the Commercial Sports Clubs in Beijing[J]. Journal of Capital College of Physical Education, 2004, 16(2): 33-35 |
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| Authors: | GAO Tian |
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| Abstract: | With reference to the cards issuing experiences in the area of body-building and other fields, some researches are carried on about the inside and outside conditions and multi-needs of the consumers of commercial sports clubs. It is concluded that the all-purpose cards of body-building are convenient, able to accelerate the conformity of consumption resources in Beijing and of great prospect and vitality. |
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| Keywords: | Commercial Sports Clubs Body-Building and Consumption All-Purpose Cards Beijing |
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