| 南京市城镇居民体育消费现状调查与发展对策研究 |
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| 引用本文： | 曹艳杰.南京市城镇居民体育消费现状调查与发展对策研究[J].辽宁体育科技,2008,30(5):4-6. |
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| 作者姓名： | 曹艳杰 |
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| 作者单位： | 南京师范大学泰州学院体育系,江苏,泰州,225300 |
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| 摘 要： | 随着南京市城市化进程的快速发展及城镇居民规模的日益壮大，城镇居民成了社会经济消费的主体，同时也是体育消费的主体。但是，目前南京所辖11区两县的城镇居民经济收入与消费水平存在差异，致使体育消费结构不太合理，体育消费水平参差不齐。本文针对南京市体育消费现状进行了实地调查，并对存在的问题提出相应的发展对策，以期为南京市城镇居民体育消费的发展提供理论依据。
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| 关 键 词： | 南京市 城镇居民 体育消费 发展对策 |
An analysis and developing countermeasures on the status quo of the consumption in sports of the city residents in Nanjing |
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| CAO Yan-jie.An analysis and developing countermeasures on the status quo of the consumption in sports of the city residents in Nanjing[J].Liaoning Sport Science and Technology,2008,30(5):4-6. |
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| Authors: | CAO Yan-jie |
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| Institution: | CAO Yan-jie (P. E. Dept. of Taizhou School of Nanjing Normal University,Taizhou Jiangsu 225300) |
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| Abstract: | The city residents are not only the main part of social economic consumption, but also of the sports＇ consumption with the city developing. In the present, there are some differences between the incomes and consumption in the 11 districts and 2 counties belong to Nanjing,and the sports consumption Structure is unreasonable,its level is unbalance. This article put forward some developing countermeasures based on the problems after practical investigation,in order to provide some theoretic conferences for the development of the city residents＇ sports consumption. |
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| Keywords: | Nanjing city residents sports consumption countermeasures |
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