电视艺术创作的接受美学观

接受美学的诞生是人类认识与思维发展的必然。自接受理论传人中国以后,引起理论界的巨大变动。用接受理论来衡量电视艺术的制作,可以看到,观众的喜好和收视率的高低是衡量一个电视栏目、一个电视作品成功与否的重要尺度。电视应有自己明确的受众观。我国的电视作为重要的传媒机构和上层建筑,肩负着重要的使命,它要传播先进的文化与理念,要不断的培养观众,创造观众。

Aesthestics View of Acceptance in Artistic Creation of TV

The birth of acceptance aesthetics is the necessity that mankind'cognition and thought develop. Since acceptance theory introduced into China, theory circle has changed enormously. Evaluated TV art By accepting theory, the audience's taste, level of audience rating are the important yardstick to weigh whether a TV column and a TV work succeed or not. TV should have its own clear audience's views. As important media organization and superstructure, bearing important mission of our country, TV should propagate advanced culture and idea, by constant cultivating audience and creating audience.