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方兴未艾的文化创造性产业
引用本文:孙立川.方兴未艾的文化创造性产业[J].辽宁师范大学学报(社会科学版),2004,27(5):26-29.
作者姓名:孙立川
作者单位:香港天地图书有限公司,香港
摘    要:化创造性产业是以纸、电波、电子、数码媒体、信息公路等为载体,表现在影视、手机、计算机游戏、卡通片、漫画、音乐、网络、广告、设计,甚至包括体育、博物馆、主题公园等以化为内容,具有强烈的知识产权性,又能创造财富和就业机会的产业。英国、美国、日本、韩国的化创造性产业发展迅速,不论在国内、国际都占有重要市场。我国港、澳、台地区近年开始重视化创造性产业。相对于上述国家与地区,我国的化创造性产业目前处于滞后状况,结果造成外国产品大量进入中国市场。中国的化市场存在着巨大的潜力,化创造性产业也将是未来中国发展潜力最大的一个产业,但必须是以民族化为主调的化创造性产业。

关 键 词:文化创造性产业  国际市场  国内市场  以民族文化为主调
文章编号:1000-1751(2004)05-0026-04
修稿时间:2004年12月15

The Promising Culture-creation Enterprise
SUN Li-chuan.The Promising Culture-creation Enterprise[J].Journal of Liaoning Normal University(Social Science Edition),2004,27(5):26-29.
Authors:SUN Li-chuan
Abstract:The culture-creation enterprise, which takes culture as content, manifesting itself in film, television, mobile phone, computer games, cartoon, caricature, music, internet, advertisement, design, even sports, museum, theme park and so on, crates fortune and job opportunities. Its vehicles include paper, electromagnetic wave, electronics, digital media, and information highway. The culture-creation enterprises in Britain, U. S., Japan and South Korea have been developing very rapidly and have occupied important positions in either international or domestic market. In recent years, Hong Kong and Macao began to attach importance to it. Compared with the above mentioned nations and areas, the culture-creation enterprise in China lags behind and as a result, the enormous imports of foreign products rush into China. The Chinese cultural market has tremendous latent capacity and culture-creation enterprises will become the most potential Chinese enterprises in the future. Nevertheless, it must be the enterprises in which the leading role of national culture is the main feature.
Keywords:culture-creation enterprise  international market  domestic market  leading role of national culture  
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