国球精神文化取向对乒乓球消费市场的引导

乒乓球作为大众喜爱的体育运动项目,社会、文化及生活方式是影响消费者消费的主要因素。“乒乓精神”在新形势下不断地丰富发展成“国球精神”。分析“国球精神”的文化取向对我国乒乓球消费市场的引导和促进作用,为进一步提高乒乓球社会化进程和体育产业增收提供参考。     

中国网球运动产业化运作的研究

运用文献资料、逻辑推理等研究方法，以探索我国网球产业化运作的模式为切入点，从市场产业开发方面对目前我国网球运动现状进行客观分析，对其中存在的若干问题进行了较深入的研究，并就建立适应我国网球联赛职业化可持续发展的产业化道路提出了相关的设想。     

网球社会化对其消费市场的影响

本文从理论上分析网球社会化的内涵与外延,着重阐述随着网球社会化的进程对网球消费市场带来的影响,从而得出：社会化使参与性的网球消费唱主角、网球社会化推动相关市场的互动、网球社会化使消费市场呈现多层次、社会化引导网球消费的文化取向,最后就为如何推动网球社会化提供一些建设性参考意见。     

中国优秀青年乒乓球运动员战术特征分析

近年来,乒乓球规则发生了3次重大变革,以2003年1月参加中国青年奥运集训比赛的114名运动员的1 128场比赛的现场统计为依据,分析不同竞技水平的男、女运动员在战术方面的差异及原因,并在此基础上指出目前国际乒乓球运动的发展趋势及中国乒乓球队在战术训练上应注意的问题和对策。     

Energetic demand and physical conditioning of table tennis players. A study review

Table tennis is a racket sport characterised by an intermittent movement profile, including short rallies interspersed with short breaks. In contrast to other racket sports, information is lacking regarding the: (i) physiological responses during table tennis matches and training; and (ii) practical recommendations for enhancing aerobic and anaerobic performance in table tennis by improving cardio-metabolic and neuro-muscular fitness, anthropometry and nutritional strategies. Therefore, this review article attempts to narratively provide an overview of the physiology of table tennis by describing the metabolic mechanisms underlying match play and outlining a framework for practical recommendations for improving cardio-metabolic and neuro-muscular fitness, anthropometry as well as nutritional strategies. A second aim was to stimulate future research on table tennis and to point out study limitations in this context. In general, the most important finding is that the rally duration is short at around 3.5s, with a longer rest time of around 8–20s, resulting in an effort-rest ratio ranging from 0.15 to 0.22 in official matches and energetic demands during match relatively low. Future studies should focus on the relationship between energetic demand and table tennis performance with a view to predicting performance in table tennis using physiological parameters.     

乒乓球比赛的数学模拟竞技诊断

通过战术行为、击球位置、击球方向和击球技术4个转移概率矩阵模型和竞技效率值，对高水平乒乓球比赛进行模拟诊断。结果表明：相持和进攻是影响乒乓球比赛获胜概率的两个最重要的战术行为；运动员在侧身住的直接击球效果要好于正手位和反手位；击球方向从“本方反手长球到对方反手长球”的竞技效率值最大；弧圈球技术在乒乓球比赛中起着决定性作用，尤其是横拍运动员。     

广东省体育俱乐部经营现状与发展对策研究

本文采用问卷调查法、文献资料法、数据统计法、访谈法和逻辑分析法等研究方法,对广东省体育俱乐部经营现状进行调查研究,结果表明：广东省体育俱乐部的经营项目众多,其中乒乓球和羽毛球项目比较受大众的青睐。经营规模主要是以中小型为主。俱乐部大部分采取单一的经营方式。从消费人群看,以中等收入的中青年男性为主要消费人群。并在此基础上提出相应的发展对策。     

Physical attractiveness and monetary success in German Bundesliga

That attractive people are more successful has been proved for many areas of life in the past. However, the effects of the attractiveness of professional athletes have not been examined yet. This is surprising as it is comparatively simple to measure the actual performance of this group of people and to control their performance in statistical models. In the study, 438 professional football players were examined who played in the 18 teams of the German Bundesliga in 2007 and 2008. It was analyzed how their facial and bodily attractiveness influence their market value. Bodily attractiveness was operationalized using the Body Mass Index, facial attractiveness was measured using the Truth of Consensus Method. Statistical analysis shows that both facial and bodily attractiveness have considerable effects on a player’s market value even if his actual performance is controlled.     

Effect of Match Length on Ranking Accuracy of round Robin Tournaments: A Computer Simulation Study

Computer simulation techniques were used to study the accuracy with which true rankings of table tennis players could be estimated from round robin tournaments based on matches of different length. Tournaments based on best-of-three-games, 21-points-to-win, and 11-points-to-win matches were studied. The simulation design also allowed study of the effect of both the number of players and the homogeneity of their ability on the efficacy of the three types of tournaments. Accuracy of the rankings produced by different types of tournaments was ascertained by computing Spearman's Rho rank correlations between the known, true ranking (known from the statistical model on which the simulated model was based) and empirical rankings in repeated tournaments. Results demonstrated that for groups of players of mixed ability, tournaments based on matches of shortened length were highly effective in estimating the true ranking, Spearman's Rho coefficients being generally well above .90. Tournaments based on longer matches exhibited only a small increase in accuracy of estimation of the true rankings. The difference between mean Spearman's Rho coefficients for tournaments based on best-of 3-games and 21-point matches approximated .02; between coefficients for tournaments based on 21-point matches and 11-point matches this difference approximated .03.     

男网不同打法类型选手比赛中各阶段得分特征分析

采用文献资料法、录像观察法、数理统计法等,对不同打法类型的世界优秀男子网球选手在比赛中的不同阶段的得分特征进行分析,找出各打法类型运动员在比赛中的得分特点,分析得分的主要战术特征,旨在为我国网球运动员打法类型的培养及训练提供参考。     

探讨网球教学与训练中的意识培养

对网球意识的培养,首先从认识网球意识开始,网球意识是指运动员在网球教学与训练和比赛中的一种具有明确目的性和方向性的自觉的心理活动。其次是要知道网球意识包括哪些内容,它包括有科学意识;判断意识;盯球意识;移步意识;体会击球动作的意识;调节意识;力量调节意识;引拍调节意识;动作固定与变化的辨证意识;战术意识和战略意识等一系列内容。然后,在学习新技术动作时运用心理变化加强网球意识的培养,达到提高学习技术的效果,运用战术的同时也需要灌输网球意识的培养,化腐朽为神奇,起到事半功倍的功效。运动员专项意识好,可以大大提高教学与训练的效果。     

乒乓球运动节奏之功效

节奏是技术动作在时间、空间、力量等方面相互配合的一种综合表现,并存在于一切运动之中。运动节奏的合理与否、精确与否对掌握运动技术和提高运动技术水平以及实战效果均起着非常重要的作用。乒乓球每项技术本身以及与其他技术之间均包含着节奏和节奏变化。因此,正确的节奏对提高乒乓球技术、战术、比赛水平具有非常重要的意义。乒乓球比赛不仅仅需要运动员综合实力强,更要求教练员能够根据实战情况,指导运动员正确而巧妙运用节奏谋略,充分利用节奏变化,这样才能最终赢得比赛。     

探讨李娜与顶级网球选手的差距

通过文献资料法和临场技术统计,对李娜2004年复出以后八场重大比赛分别进行统计与分析,揭示我国优秀女子运动员李娜在比赛策略、战术和技术等方面与世界顶级网球选手的主要差距,希望她在今后的比赛中能够根据对手情况及时调整策略,减少非受迫性失误的次数,提高对机会球和关键球的得分能力,以最短的时间缩小与世界顶级选手的差距。     

世界优秀网球运动员的比赛安排特征

通过对世界网球优秀运动员的年度竞赛次数及大赛前的参赛次数的研究,发现世界优秀运动员年度参赛次数有逐渐减少的趋势,大赛前的参赛次数在2次左右。此外,还通过对优秀运动员年度赛事的安排以及年度赛程的安排进行了分析,发现大满贯冠军运动员所参赛赛事的级别和竞赛日程安排都呈现出一定的规律。     

Male professional tennis players maintain constant serve speed and accuracy over long matches on grass courts

The potential effect of fatigue on stroke production in tennis players is still controversial. The aim of this study was to analyse the tennis serve speed and accuracy in prolonged male professional matches played on grass courts. We analysed tennis serve statistics from five-set Wimbledon matches (n?=?15; 30 players). Results showed that match duration averaged 208.3?±?28.3?min. The overall serve speed was 177.0?±?10.2?km/h in the first set and 176.1?±?11.7?km/h in the fifth set (p?=?.34). The difference of all accuracy values of first set serves was not significantly different from those of the fifth set: percentage of valid first serves, 63.1?±?11.1% vs. 62.3?±?11.8%, respectively (p?=?.78); percentage of “aces”, 11.2?±?9.1% vs. 10.0?±?8.9%, respectively (p?=?.39); percentage of “winners”, 2.6?±?7.6% vs. 1.2?±?2.2%, respectively (p?=?.36); percentage of “double faults”, 2.8?±?3.0% vs. 2.8?±?3.4% (p?=?.97). In conclusion, tennis players were able to maintain constant serve speed and accuracy over five-set matches played on grass courts. Professional tennis players are capable of overcoming fatigue and/or make movement adjustments to effectively perform complex technical strokes like the serve throughout matches played on grass courts lasting more than 3?h in average.     

步法在网球比赛中的运用与分析

网球是一项技巧性较强的运动,良好的步法移动是网球基本功的重要内容之一,是打好网球的重要条件,也是掌握和运用技术的基础。文章通过文献资料法、图片分析法,对一些优秀网球运动员并结合比赛图片分析其步法组合与运用,得出步法对网球比赛技战术的积极影响,从而得出结论,以指导日后的网球教学与训练。     

Epidemiology of tennis injuries: An eight-year review of Davis Cup retirements

Tennis practice, especially at elite levels, may place players at risk for debilitating musculoskeletal injuries. The aim of this study was to analyse the epidemiological pattern of retirements due to medical conditions sustained by tennis players during Davis Cup matches in the 2006–2013 period. All uncompleted matches due to a medical condition (injuries and illnesses) occurred in the above-mentioned competition were collected from the official source, registered and analysed according to published guidelines. The overall incidence of match retirements was 1.66% (12/719). The injury rate was 6.05/1000 playing hours; and 6.64/1000 match exposures. Musculotendinous lesions were the most common type of injury (66.66%). The incidence of lower-limb injuries was higher than upper-limb and trunk lesions. The incidence of retired matches due to medical conditions was higher in hard courts than in clay courts (2.97% and 0.90%, respectively; p = 0.04), while the median value of inactivity of injuries was 32.0 days (range 3–297). In conclusion, the incidence of retirements due to medical conditions in Davis Cup matches was low supporting the assumption that elite tennis is a low-risk sport activity. Findings provided scientific evidences of injury patterns among male professional tennis players and may contribute to conduct better injury prevention strategies.     

Match analyses of table tennis in China: a systematic review

ABSTRACT

This study is a systematic review of match analyses of table tennis that can be used for reference in China. Using the China National Knowledge Infrastructure (CNKI) as the search tool and “table tennis” as the keyword, we searched for all papers on table tennis published in Chinese core sports journals between 1980 and 2016. Then, we read through 1209 papers and divided them into different categories according to their publication types and main topics. Among them, 128 papers on match analyses met three inclusion criteria, and hence they were chosen as the reviewed studies. The results show that match analyses of table tennis in China have a sound research foundation, with the “three-phase evaluation method” and research on different topics playing an active role in helping coaches and players understand table tennis matches. Computer-aided match analysis not only enhanced the capacity and speed of data processing, but it also facilitated coaches’ and players’ understanding of tactical features by video feedback and multimedia presentation. Although match analyses of table tennis based on different theories or models are still in a preliminary stage, these studies are indeed pushing the development of this field.     

新媒体时代网球文化传播路径研究

伴随着新媒体时代到来,网球文化的传播路径也在不断的拓展,本文运用文献资料法和传播学的相关知识,以网球文化为研究对象,对其传播的特性、路径以及路径的发展策略进行深入研究。认为,网球文化具有历史继承性、元素相融性和发展时代性;网球文化传播的路径主要有传统媒体、新媒体、学校体育、消费市场和网球社团;网球文化传播路径的发展策略主要包括传统媒体传播功能创新、新媒体对网球文化传播内容进行完善、消费市场打造特色网球文化品牌和学校、社团对网球文化资源开发利用。     

基于买方价值的CBA联赛营销定向策略的选择

运用营销定向的组织注重了解消费者的需要价值特征.为了了解消费者的喜好,为CBA联赛的健康发展提供依据,文章通过问卷调查法和访谈法,对CBA现场观众的消费心理进行了分析.影响观众到现场观看比赛的因素主要有:主观因素;产品质量;对主队的态度和产品价格.对篮球运动的热爱、关心主队及消遣娱乐、欣赏高水平竞技是篮球观众的主要动机.产品质量表现为比赛吸引力,是由消费者对比赛的预期决定的.球迷对球队的高度忠诚有利于消费行为的稳定.门票价格变动对于不同消费动机人群所起的作用不同.