体育产业振兴背景下武术散打赛事的发展现状、困境与对策

采用文献资料、历史分析、专家访谈等研究方法，分析武术散打赛事发展现状与困境，寻求武术产业化背景下散打赛事现实发展策略。搏击赛事市场项目同质化竞争激烈，散打项目比较优势不足；赛事运营体系不健全，缺乏持久性赛事品牌；市场培育不足，群众社会基础薄弱；运动员职业化程度不高，上升渠道不通畅；传统文化表现力不足，项目特色不明显。提出以下对策：以武术散打项目+产品的双向思维引领散打赛事的发展；引入赛事运营人才，打造赛事竞争品牌；建立散打职业化发展体系，引导优秀运动员转型；发挥中国武术协会的作用，整合项目发展资源；推广武术散打段位制，提高项目普及水平；挖掘传统武术文化；重视新媒体运用。

Status Quo,Difficulties and Countermeasures of Sanda under Background of Sports Industry Revitalization

Through literature review,historical analysis and expert interview,this paper analyzed the current situation and difficulties facing Sanda competition in order to find out countermeasures under the background of Wushu industrialization. The results showed that the competitions of fighting market were fierce,and the advantages of Sanda were not fully displayed. The competition operation system was not perfect,and the brands could not last long. The market cultivation was insufficient,and the grass root foundation of Sanda was weak. The professionalization of the athletes was not high,and it was difficult for them get better opportunities. The traditional Sanda culture development was insufficient,and Sanda characteristics were not obvious. To develop Sanda,competition operation talents should be introduced to create brand,to establish professional development system so as to guide the transformation of elite athletes. The roles of the Chinese Wushu Association should be played to integrate resources into the Duan system of Sanda,to popularize the event,to promote the traditional Wushu culture and to make full use of the new media.