商丘旅游业的发展与商丘城市文化品位的提高和形象的塑造

商丘旅游业的发展对商丘城市文化品位的提高和形象的树立会产生积极 的影响，它不但有利于传统文化资源的开发利用，展现商丘历史文化名城的文化特色，而且有利于商丘城市的物质文化的发展和精神文化形象的塑造；同时商丘旅游业的发展和文化形象的树立是互相促进的，发展旅游业有利于商丘文化形象的树立，文化形象的树立又可保证商丘旅游业的可持续发展。

Turist Development, Cultural Quality Improvement and Image Establishment of Shangqiu City

The development of turism has an active influence on cultural quality imporvement and cultural image establishment of Shangqiu City. It is of benefit not only to the exploitation of cultural resources, the display of historical and cultural characteristics, but to the establishment of spiritual and cultural image and the development of material culture of the city. In the meantime, the development of turism and the establishment of cultural image reinforce each other, the development of turist industry helps to set up the cultural image of the city and the establishment of cultural image will corversely ensure the sustainable development of turism.