| 酒店餐饮业如何培养忠诚顾客 |
| |
| 引用本文： | 王继华.酒店餐饮业如何培养忠诚顾客[J].商丘职业技术学院学报,2005,4(4):77-79. |
| |
| 作者姓名： | 王继华 |
| |
| 作者单位： | 浙江广厦建设职业技术学院办公室,浙江,东阳,322100 |
| |
| 摘 要： | 忠诚顾客是指那些对某一产品或服务有重复购买意愿和实际行动的顾客.酒店餐饮要取得竞争优势,就必须通过各种方法,花费大力气与顾客建立、保持以至发展长期的互惠关系,培养顾客成为酒店的忠诚者.
|
| 关 键 词： | 酒店 餐饮业 忠诚顾客 培养 |
| 文章编号： | 1671-8127（2005）04-0077-03 |
| 收稿时间： | 2005-02-12 |
| 修稿时间： | 2005年2月12日 |
How Do the Restaurant Industry of Hotels Cultivate Loyal Customers |
| |
| WANG Ji-hua.How Do the Restaurant Industry of Hotels Cultivate Loyal Customers[J].Journal of Shangqiu Vocational and Technical College,2005,4(4):77-79. |
| |
| Authors: | WANG Ji-hua |
| |
| Abstract: | Loyal customers are those who have repeatedly buying desire and activities for one product service. In order to win competitive advantages, hotels must make great efforts to build up, retain and develop long-term mutually beneficial relationships with customers, and cultivate customers to be loyal through all kinds of ways. |
| |
| Keywords: | hotels the restaurant industry loyal customers cultivate |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
